Degrees

Public Relations BA

A course of study that prepares students for careers in diverse fields relating to public relations. Emphasis is placed on building relationships between organizations and their audiences through media, media relations, critical thinking, writing and speaking, understanding of the processes and roles of persuasion and rhetoric and of the critical nature of research.  Students encounter both the theory and practice of public relations through rigorous classroom and group work, case studies and internships.

Administrator: Chair, Department of Communication Studies

Requirements: 50 credits

COMM1010.   Intro to Comm (3)   
COMM2420.   Intro to Public Relations (3)
COMM2020.   Media Systems (3)
COMM2250.   Scriptwriting (3)
COMM2010.   Small Group Comm (3)
*COMM3xxx.  Public Relations Writing (3)
COMM3420.   Persuasion (3)
COMM4420.   Advanced Public Relations (3)
COMM3050.   Nonverbal Communication (3)
COMM3020.   Organizational Communication (3)
COMM3600.   Broadcast Communication (3)
COMM3210.   Advanced Public Speaking (3)
COMM3280.   Communication Law/Ethics (3)
COMM4610.   Comm Research/theory (3)
COMM4950.   Internship in Communication (3)
BSNS3510.    Principles of Marketing (3)
COMM4980.   Seminar in Comm Studies (1)
COMM4970.   Senior Research Project (1)

Successful completion of Senior Defense

 

Course Descriptions

Communication BA

This major provides an understanding of the broad field of communication with exposure to all major areas of communication studies. The major provides flexibility in course selection to allow students to design an education that will prepare them for a broad range of careers that require communication skills of varying types. This major provides students with choices to shape their course selections to fit their interests. They will have the opportunity to learn about the processes of human communication which shape relationships, groups, and organizations, those focused on ways to persuade and entertain individuals, those related to working in the film industry, and those geared toward public relations and broadcasting.  

Administrator: Chair, Department of Communication Studies

Requirements: 46 credits

REQUIRED 22 credits
COMM1010. Introduction to Communication (3)
COMM2020. Media Systems and Literacy (3)
COMM2030. Interpersonal Communication (3)
COMM3020. Organizational Communication (3)
COMM3050. Nonverbal Communication (3)
COMM4200. Intercultural Communication (3)
COMM4440. Rhetorical Theory and Criticism (3)
COMM4980. Seminar in Communication Studies (1)

An additional 24 credit in Communication with at least twelve credits being number above (2999) (24)

Successful completion of Senior Defense

Course Descriptions

Communication BS

This major provides an understanding of communication processes with an emphasis on how communication affects relationships across societal contexts. Students gain an understanding of the processes of human communication which shape relationships, groups, and organizations, that persuade and entertain individuals, and that influence public opinion, media use, attitude and behavioral change. There is a strong focus on research and theory. Students can use their training to assume leadership positions in non-profit, government, and sectors, as well as specialize in research, and to prepare for law school, graduate work, or professions with a strong research emphasis.

Administrator: Chair, Department of Communication Studies

Requirements: 48 credits

COMM1010. Introduction to Communication (3)
COMM2010. Small Group Communication (3)
COMM2020. Media Systems and Literacy (3)
COMM2030. Interpersonal Communication (3)
PSYC2215. Research Design (3)
CLTA2040. Introduction to Ethnography (3)
COMM3020. Organizational Communication (3)
COMM3050. Nonverbal Communication (3)
COMM3420. Persuasion (3)
PSYC 364x. Experimental Design and Statistics (3)
COMM4200. Intercultural Communication (3)
COMM4440. Rhetorical Theory and Criticism (3)
COMM4610. Communication Research and Theory (3)
COMM4xxx. Communication Ethics (3)
COMM4950. Internship in Communication Studies (3)
COMM4970. Senior Research Project (2)
COMM4980. Seminar in Communication Studies (1)


Successful completion of Senior Defense

Course Descriptions