Degree and Emphases

Public Relations Emphasis

A course of study that prepares students for a career in diverse fields relating to public relations. Emphasis is placed on building relationships between organizations and their various audiences through an understanding of the media and media relations, skills in critical thinking, writing and speaking, an understanding of the processes and roles of persuasion and rhetoric, and of the critical nature of research. Students encounter both the theory and practice of public relations through rigorous classroom and group work, case studies, and internships.

Requirements: 48 credits:

Core Courses: 28 credits
COMM1010. Introduction to Communication (3)
COMM2020. Media Systems and Literacy (3)
COMM3020. Organizational Communication (3)
COMM3050. Nonverbal Communication (3)
COMM3280. Communication Law and Ethics (3)
COMM3420. Persuasion (3)
COMM4440. Rhetorical Theory and Criticism (3)
COMM4610. Communication Research and Theory (3)
COMM4950. Internship in Communication Studies (3)
COMM4980. Seminar in Communication Studies (1)

Successful completion of Senior Defense

Emphasis Requirements: 20 credits
COMM2120. Communication Activities (1) or
COMM3120. Communication Activities (1) or
COMM1260. Cinema Production I (1)
COMM2250. Introduction to Scriptwriting (3)
COMM2420. Introduction to Public Relations (3)
COMM3210. Advanced Communication Activities (3)
BSNS3510. Principles of Marketing (3)
COMM3600. Broadcast Communication (3)
COMM4420. Advanced Public Relations (3)
COMM4970. Senior Research Project (1)

Course Descriptions

Communication Science Emphasis

A course of study that prepares students for roles involving an understanding of the process of human communication that shape relationships, groups, and organizations, that persuade and entertain individuals, and that influence public opinion, media use, and attitude and behavioral change.

Requirements: 47 credits:

Core Courses: 28 credits
COMM1010. Introduction to Communication (3)
COMM2020. Media Systems and Literacy (3)
COMM3020. Organizational Communication (3)
COMM3050. Nonverbal Communication (3)
COMM3280. Communication Law and Ethics (3)
COMM3420. Persuasion (3)
COMM4440. Rhetorical Theory and Criticism (3)
COMM4610. Communication Research and Theory (3)
COMM4950. Internship in Communication Studies (3)
COMM4980. Seminar in Communication Studies (1)

Successful completion of Senior Defense

Emphasis Requirements: 19 credits
COMM2010. Small Group Communication (3)
COMM2030. Interpersonal Communication (3)
COMM4200. Intercultural Communication (3)
COMM4970. Senior Research Project (1) 

9 credits in an approved field of which 6 shall be numbered above 2999 (9)

Course Descriptions